Client Discovery

Welcome to
PQ's Palace.

Before CiVallo can help build your brand, your digital presence, or anything else, we need to understand you. Not just your business, but the story behind it.

This discovery form is our starting point. There are no wrong answers. We're not looking for polished marketing language. We're looking for the real thing.

Take your time. Be honest. The more you share, the stronger everything we build together will be.

A note on scope: Completing this form begins the discovery process. It does not automatically enroll you in any paid services. CiVallo will review your answers and follow up to discuss what working together would look like.

Step 1 of 7

About You

Let's start with the person behind the business.

Your full name (required) The name you go by professionally.

Please enter your name.

Email address (required)

Please enter a valid email.

Phone number (optional)

What does "PQ" mean to you? (required) Where did it come from? Is it a nickname, an initialism, a title? What's the story?

Please share the meaning of PQ.

What does "Pretty Queen" mean to you personally? (required) Not the dictionary definition. What does it mean in your life, your identity, your work?

Please share what Pretty Queen means to you.

What does "Palace" mean in the context of your business? (optional) Why Palace and not Studio, Sanctuary, Spa, or something else?

Tell us a little about yourself. (optional) Where are you from? What's shaped who you are? Anything that feels relevant to your business story.

Step 2 of 7

The Business

Tell us about PQ's Palace: what it is, where it started, and what you offer.

How did PQ's Palace come to be? (required) What's the origin story? What made you decide to start this business?

Please share how the business began.

Where are you in your business right now? (required)

Pre-launch: I'm building toward openingThe business isn't officially operating yet

Newly open: I've started but I'm earlyOperating but still getting established

Operating: I have clients and I'm growingEstablished and actively serving clients

Expanding: I'm ready to grow significantlyLooking to scale, add staff, or open new locations

Please select your current stage.

Licenses, certifications, and training (optional) What are you licensed or certified in? Where did you train? How long have you been practicing?

Which massage modalities do you offer or specialize in? (optional) Select all that apply. Add others in the text field below.

Other modalities not listed above (optional)

What services do you currently offer, and at what price points? (optional) A rough overview is fine. We're not building a price list right now. We just want to understand the scope.

How do you deliver your services? (optional)

Fixed studio or suiteClients come to me at my location

Mobile: I travel to clientsI bring everything to the client's home, hotel, or event

Both: studio and mobileI offer services at a location and travel to clients

Events / pop-upsWeddings, corporate events, markets, etc.

Still figuring this outThe model isn't finalized yet

Where are you located, and what area do you serve? (optional) City, region, or service radius. Whatever applies to your model.

Step 3 of 7

Your Clients

Who are you here for? Who do you do your best work with?

Describe your ideal client. (required) Skip the demographics. Paint a picture. What are they dealing with? What do they want? What kind of person are they?

Please describe your ideal client.

Who does PQ's Palace welcome? (optional) Select all that apply.

Everyone: all genders, ages, and backgrounds

Primarily women

Men are welcome and a target audience

Athletes and active people

Pregnant clients

Seniors and older adults

Couples

Corporate clients and workplace wellness

What problems or needs bring clients to you? (optional) Think beyond "they want a massage." What's really going on for them? Physically, mentally, emotionally?

What do you want every client to feel when they leave? (optional) Not what you want them to say. What do you want them to feel?

What makes PQ's Palace different from other massage therapists in your area? (optional) This can be your approach, your environment, your background, your personality. Whatever you believe sets you apart.

Step 4 of 7

Brand & Vision

How do you want the world to see PQ's Palace? We're building a feeling, not just a logo.

If PQ's Palace were a person walking into a room, how would you describe them? (optional) Personality, energy, presence. Not appearance.

Choose words that feel right for PQ's Palace. (optional) Select any that resonate. Don't overthink it.

Any other words you'd add? (optional)

What do you NOT want PQ's Palace to feel like? (optional) This is just as important. What's the wrong vibe, the wrong image, the wrong impression?

Do you have any color preferences or direction? (optional) Colors you love, colors you hate, colors you associate with the brand. You don't need a palette. Just share instincts.

Are there any brands, businesses, or visual styles you admire? (optional) Doesn't have to be in the massage or wellness industry. Could be a fashion brand, a hotel, a restaurant, a celebrity's aesthetic. Anything that makes you say "that's the energy."

When you imagine your business name on a sign, a card, or a phone screen, what comes to mind? (optional) Don't try to design the logo. Just describe the feeling or impression you want it to make. Simple? Bold? Elegant? Something with meaning?

Step 5 of 7

Goals & Growth

Where are you going? What does success look like for PQ's Palace?

What's your primary goal for PQ's Palace right now? (required) Be specific. "Get more clients" is a start. What does that actually mean for you?

Please share your primary goal.

Where do you want PQ's Palace to be in one year? (optional)

What does the bigger picture look like, 3 to 5 years out? (optional) Dream a little. This helps us understand where the brand needs to scale.

Are you interested in any of the following? (optional) Select anything you're considering, even if it's far off.

Membership or monthly packagesRecurring revenue from loyal clients

Gift cardsFor holidays, birthdays, and referral gifts

Retail productsOils, candles, skincare, branded merchandise

Hiring additional therapistsBuilding a team rather than staying solo

Second location or full spaExpanding the physical footprint

Corporate wellness or event contractsRecurring B2B relationships

Wellness retreats or group experiencesCurated events beyond individual sessions

Teaching or educationTraining other therapists or offering workshops

Anything else you're envisioning that isn't listed? (optional)

Step 6 of 7

Digital & Marketing

Your online presence, tools, and how clients find you today.

How do clients currently book with you? (optional) Phone, text, DMs, a booking app, website, or word of mouth?

Do you have an existing website? (optional)

Yes, I have a website

Sort of: it's a booking page or link-in-bio, not a full site

No website yet

If you have a website or online presence, what's the URL? (optional)

Do you have a domain name, or do you have thoughts on what it should be? (optional) If you already own a domain, tell us. If not, any name ideas are helpful.

Which social media platforms are you active on? (optional)

What are your social handles? (optional)

Do you have a Google Business Profile? (optional)

Yes, and it's verified

Yes, but I'm not sure if it's verified

No Google Business Profile yet

I'm not sure

What existing business assets do you have? (optional) Any logos, photos, brand colors, business cards, printed materials, or anything else we should know about before starting.

How do most clients find you right now? (optional)

What's your biggest marketing challenge right now? (optional) What's the thing that feels hardest or most unclear?

Step 7 of 7

Final Thoughts

Last section. If something didn't fit elsewhere, say it here.

Is there anything you're nervous or uncertain about? (optional) About the business, the brand, working with a creative team. Whatever's on your mind.

Is there anything CiVallo absolutely must understand about you or your business before we begin? (optional) The thing you'd want us to know that no intake form would ever think to ask.

Do you have a timeline in mind? (optional) Is there a launch date, an event, a soft open, or a deadline driving any of this?

Do you have a general sense of your budget for brand and digital work? (optional) There's no commitment here. This just helps CiVallo know what kind of proposal makes sense. Ranges are fine.

Anything else you want to share? (optional)

Almost there. When you submit, your answers go directly to the CiVallo team. We'll review everything and reach out to discuss next steps. Nothing here obligates you to any particular service or price point.